Mijenta Tequila steps up growth in UK with new brand ambassador

Mijenta Tequila Tasha Iny

Mijenta Tequila is stepping up growth in UK bars and restaurants with the appointment of experienced brand ambassador Tasha Iny to its team.

After three years as brand ambassador for Casamigos and Don Julio tequilas with Diageo Reserve, she will help introduce Mijenta’s expanding range of expressions to top London bars and restaurants as well as to key prestige accounts throughout the UK.

Mijenta Blanco Tequila was launched in the UK in June last year and has since gained listings in prestigious on- and off-trade accounts such as Harvey Nichols, Selfridges and Mexican-Japanese restaurant Los Mochis in Notting Hill in London.

The super-premium 100% agave tequila is owned by Altos Planos Collective and distributed in the UK through distributor Maverick.

As UK brand ambassador, Tasha will work with the Maverick team and Mijenta’s co-founders: Mike Dolan, the former CEO of Bacardi, environmental consultant and activist Elise Som, maestra tequilera Ana Maria Romero and bar industry legend Juan Coronado. 

Tasha said: “It was the right time for me to sidestep out of the corporate environment to join a creative and inspiring independent company where I am encouraged to grow and flourish.

“I fell in love with the liquid at the first taste and the team are second to none. I can’t wait to help build this brand in the UK and beyond.”

She has many years of drinks industry experience having worked on pisco and cachaça brands before moving to Diageo to represent agave spirits.

Mijenta Tequila is an artisanal small-batch tequila from the highlands of Jalisco, made with 100% agave using traditional methods, resulting in a complex tequila with a silky long finish.

It also produces a reposado which is aged for up to six months in a blend of American white oak, French oak and French acacia casks.

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