Bars may be opening again but spirits producer Asterley Bros is stepping up promotion of its service delivering cocktails to people’s homes, launched at the start of lockdown.
It is running a competition to find the new “face” of its Cocktail Club, which each month offers subscribers a ready-mixed kit for two, four or 10 serves, featuring different cocktails created by leading bartender Joe Schofield.
Asterley Bros is inviting anyone to snap a selfie of themselves and post it to Instagram, tagging it with @asterleybros and #mycocktailface, for a chance to win a year’s worth of free cocktails from the Cocktail Club. The deadline is Monday 31 August.
The four winners will also see their photos reimagined by renowned illustrator Ryan Gajda and printed in place of the current image on the front and centre of the Cocktail Club subscription box for a season. As part of the package, all subscribers get a limited-edition print of the latest artwork.
Asterley Bros co-founder Rob Berry said: “Since launching our Cocktail Club, we’ve been inundated with people asking how they can get their hands on the prints. Now, we’ve taken it a step further, to tell them exactly how to get their faces on it.
“The monthly cocktail kits have had so much support since we started it earlier this year and this is our way of giving a little something back to those who have joined the club. We’re so excited to be starting the search for fresh faces to front the brand and welcoming some new fans to the Asterley Bros family.”
Launched in April after bars and pubs were forced to shut at the end of March, the Cocktail Club offers subscriptions priced from £29.50 a month. The boxes contain not only the ready-made cocktail kit and the print but also a selection of snacks and samples including a “mystery amaro” to showcase some of the Asterley Bros team’s favourite bitter liqueurs.
Schofield, who is creative director of Asterley Bros as well as an award-winning bartender, creates new original cocktails that are seasonally focused such as a Rose & Grapefruit Negroni for the summer and a Truffle Manhattan for the winter. The drinks use independent British brands and products in all the recipes to shine a light on some of the UK’s amazing producers.
Started in 2014 in south-east London by brothers Rob and Jim Berry, Asterley Bros produces Dispense Amaro, Estate Vermouth, Britannica Fernet and Schofield’s Dry Vermouth, which was created with Joe Schofield and his bartender brother Daniel.