The makers of Didsbury Gin – named after a neighbourhood in south Manchester – have extended the brand with a range of “bartender-quality” ready-to-drink G&Ts in cans.
Made with only natural ingredients, the line-up consists of four “ready to drink” (RTD) mixes: Raspberry & Elderflower Gin & Tonic, Blood Orange & Ginger Gin & Tonic, Strawberry & Sicilian Lemon Gin & Tonic, and Tutti Frutti Gin Fizz using a gin made with fresh lemon and tropical fruit, inspired by the recipe for the dessert by Masterchef champion Simon Wood.
Described as being “bartender quality”, they are all made with existing gins in the Didsbury Gin range, packaged in 250ml cans. They will be available from 27 July in packs of four for a recommended retail price of £9.95 or packs of 12 for £19.95, from didsburygin.com and Booths supermarkets.
The original Didsbury Gin, made with fresh grapefruit, orange, lime and lemon peels underpinned by British roots, was created in 2017 by Mark Smallwood and Liam Manton who built the brand further after appearing on BBC TV show Dragons’ Den. They secured £75,000 of funding from one of the “dragons”, Jenny Campbell.
The gins in the range are all 40% ABV apart from Tutti Frutti Gin at 20% ABV. It also produces the limited-edition Manchester Tart gin with flavours of raspberry, vanilla and coconut – inspired by a traditional tart.
The Manchester-based business, called Alderman’s Drinks, last month reported that domestic sales had passed the £1 million mark. Its other brand is Arlu Rum – a range of rums blended in Manchester using spirit from Demerara Distillers’ Diamond Distillery in Guyana.
Liam said: “As a nation of gin lovers, we are very much in the midst of the ‘gin-naissance’ so what better time to make our range stand out from the crowd even further than with an extended range of canned flavoured gin and tonics.
“We know our customers love the variety of flavours in the original format, so it was only a matter of time before we made a RTD version for those on the go.”