Bartenders team up with Bacardi Brown-Forman Brands on new guide to UK cities

jigger beaker glass book

A new book brings together inside knowledge and recommendations from UK bartenders on bars and pubs and the drinks they serve.

Combining city guides with cocktail recipes, the UK Bartender’s Guide has been produced by the team behind Bacardi Brown-Forman Brands’ educational platform, Jigger Beaker Glass.

It is described as a “reimagination” of Charles H Baker’s seminal 1939 book Jigger, Beaker & Glass about drinking around the globe. The new book focuses on seven cities within the UK: Glasgow, Edinburgh, Leeds, Liverpool, Manchester, Bristol and London, recommending more than just the best places to drink.

The limited-edition book is available now exclusively to the on-trade with a donation of up to £5 to hospitality workers’ charity The Drinks Trust which will be matched by Bacardi Brown-Forman Brands. To request a copy and make a donation, see the form in the header of Jigger Beaker Glass’s Instagram page.

It builds on the success of Jigger Beaker Glass which has been touring the country for the past three years, bringing together personalities at the forefront of the bar industry to share insights and advice with bartenders through multi-disciplined talks and seminars.

Shervene Shahbazkhani, head of brand advocacy for Bacardi Martini in the UK, said: “We’ve spent the last three years touring the nation and gathering recommendations from our friends around the UK. Our aim with Jigger Beaker Glass has been to transform the industry and tackle issues that are relevant to the here and now, and with The UK Bartender’s Guide we hope to educate and inspire our community to enjoy what our incredible industry has to offer.”

Roman Shabodalov, a bartender at London cocktail bar Swift, added: “The UK Bartender’s Guide provides readers with local, insider knowledge which they simply wouldn’t find anywhere else – from the best bars across the UK to the hand-selected recipes created by them.

“It encourages readers to not look so far afield and explore the variety and quality on their doorsteps, bringing a small taste of the delights of those bars to each page. As bartenders, it’s our role to have the inside track, to know the industry and all the best spots. It is very special to see this brought to life in a book.”

Bacardi Brown-Forman Brands (BBFB) is a trading name of Bacardi-Martini Limited, with a premium portfolio of brands including Grey Goose vodka, Bombay Sapphire gin, Woodford Reserve whiskey, Bacardí rum, Jack Daniel’s and Chambord.

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