Online tastings offer way to connect over mead

gosnells mead online tasting

Online tastings are offering people a chance to re-connect and learn about mead while they are stuck at home due to the coronavirus.

London mead producer Gosnells has introduced two formats for the live tastings: a public one for individuals and a private one for virtual groups, using products mailed out in advance.

Founder Tom Gosnell along with head meaderer Will Grubelnik and meaderer James Wilson will run the public tastings for individuals every Friday at 5pm. Via Instagram TV, they will take participants through the meads produced by the Peckham meadery, responding to questions.

The interactive live tasting for private groups can be booked at a time to suit, with guests joining a Google Hangout, ideally for an hour. Aimed at groups of about 10 people, it costs £25 per person. The bundle will include: one can each of Gosnells Sour, Citra Sea, Hopped, and Pink Hibiscus rosé, all at 4% ABV; a can of Gosnells’ 0.5% ABV Low Alc; and a 150ml bottle of Gosnells 12% ABV Barrel Aged Mead.

At a cost of £30 per person, the tastings for individuals will use a bundle including the same line-up of meads but also a 41ml pot of orange blossom honey, a pot of European blossom honey, a Gosnells Wildflower Seed Bomb, a free drink at the Gosnells bar in Peckham in south-east London (after it has re-opened) and 10% off their next purchase on the Gosnells website.

Delivery of the bundles is normally within two days in mainland Britain. Click here for more information.

Tom Gosnell said: “We’ve been overwhelmed with the reaction so far and have already had orders from corporates, families and groups who want to keep in touch. Few people know anything about mead, so everyone will be on a level playing field, but it is a playing field rich in the aromas of all the different flowers, shrubs and trees from which honey bees draw their nectar. It is this nectar which helps define the individual flavours of our meads.”

Gosnells is also looking to create a “roulette-style” offering where they will pair individuals randomly to another taster.

Founded in 2014, Gosnells is a leading champion of mead which is said to be the oldest alcoholic drink in the world. Traditionally, many were 10% to 12% ABV but Gosnells has developed a more modern range.  

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