BrewDog opens first alcohol-free beer bar

BrewDog AF bar

Brewer and bar operator BrewDog is responding to the increasing numbers of people cutting back on alcohol by opening its first bar dedicated to alcohol-free beer and spirits

The BrewDog AF Bar opens on Monday, January 6, in Old Street in London, offering 15 alcohol-free craft beers on draught as well as the new alcohol-free Designated Cider from Hawkes. The spirits line-up will be products with no alcohol.

BrewDog is also expanding its core range of alcohol-free beers with two additions: Wake Up Call, a coffee stout, and Hazy AF, an alcohol-free take on its existing New England IPA, Hazy Jane.

Nanny State, which BrewDog launched in August 2009, is now the UK’s best-selling alcohol-free craft beer, while the brewery’s alcohol-free version of its flagship Punk IPA, Punk AF, has become the number-one new product in the total craft beer category this year, according to Nielsen Scantrack Total Off-Trade.

The company is also running a promotion, “Drink All You Can Jan”, which offers drinkers unlimited refills of BrewDog alcohol-free beers in all of its bars for the whole of January.

Market research group Mintel’s 2018 UK Beer Market Report revealed that 28% of beer drinkers were cutting back on consumption because of health concerns. Analysis by beer and cider distributor EeBria Trade in 2019 noted that sales of low- and no-alcohol beers have risen 381% since 2017.

BrewDog co-founder James Watt said: Drinkers opting for low or no alcohol are in danger of compromising on quality, taste and experience. And that’s just the beer – forget about places in which to enjoy it. We are going to change that. We exist to be a point of difference, and our first BrewDog AF Bar is just that. It is a beacon for anyone in London after an alcohol-free alternative.

“Alcohol free does not need to be synonymous with taste-free. ‘Drink All You Can Jan’ is our anti Dry January. Whether you have cut alcohol out or are cutting back, we want to show that alcohol-free doesn’t mean compromising on quality or taste.”

The BrewDog AF Bar will also offer a range of burgers, salads and Buffalo wings plus a series of healthy specials. Brunch will be on offer at weekends.

The bar, in the former site of a Draft House pub, opens at midday on Monday 6 January and is located in the Mews Unit of the Bower Development at 211 Old Street, EC1V 9NR.

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